CRYSTAL Z. PERRY
BRAND STRATEGY + TALENT ACQUISITION
I transitioned an accidental 20-year Fortune 50 recruiting career into an intentional Forbes-featured brand strategy practice by identifying a need. I used my recruiting skills to turn friends into clients. Together, we created successful music careers, playing and producing alongside Beyoncé, Janet Jackson, and Justin Timberlake. At the same time, I recognized missed opportunities to promote their individual brands. I leveraged areas where equitable partnerships were as valuable as monetary compensation. Next, I used my recruiting negotiation expertise to secure endorsements, broker touring contracts, and redefine the role of the gigging musician.
I continue to execute HR and recruiting projects for clients like Peloton, Accenture, and Louis Vuitton. I also provided payroll support to the New Georgia Project, founded by Stacey Abrams, for the 2021 Georgia senate runoff election.
Today, I create multi-year brand strategies for individuals and organizations. I offer best-in-class service by not only developing the plans but also finding the talent to execute them.
I’m fairly intense, so be prepared for the hard questions. I’m going to ask them. My magic is getting past the front-facing part of your brand. After our time together, you’ll be the clear choice no matter how many players there are in your field.
I am pleased to announce my acceptance into the Dallas Regional Chamber’s 48th class of Leadership Dallas. I look forward to applying my leadership talents with my fellow classmates to gain a deeper understanding of the challenges and opportunities facing the Dallas Region. For more information, visit Leadership Dallas.
Dallas is officially a “Music Friendly City”
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