What is a brand?
Color palette
Mission statement
Tagline
These things are all part of your brand’s identity. However, they are not your brand.
Your brand is your promise to deliver a good or service, and how people perceive that good or service.
My guess is, that you landed on this site because we met in person, you got a referral or some other highly personal connection. I’d put money on that because I don't advertise. My brand story is built on access, and the ability to “see” the future. I use that access to connect clients to new opportunities.
My archetypes are:
Royalty archetype - this shows up in my level of access
Magician archetype - this shows up in the way I connect the dots
What is your archetype?
Before we start focusing on the ideal quarter to add charitable giving to your brand’s platform, let’s find out what voice you occupy in your industry space.
Take my favorite archetype quiz here:
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